I’m a believer that becoming a ‘sustainable’ business is constant and evolving process, and that you can’t just slap an ‘eco’ label on it and be done.

I use the tagline ‘eco-friendly illustration’ purely to draw attention to the fact that yes, it is a key consideration in my business, and has been from the very start (wow, way back in 2012!). I certainly don’t claim to have it nailed yet. For one, I make physical products, which of course need to be manufactured (whether by me or outsourced), transported, marketed and so on. All of these processes leave a footprint on the world at large.

My commitment, no: my responsibility is to be considerate about how and what I choose to carry out these processes. That’s not as simple as it might sound, but at least it’s a step, and I’m tackling this ‘eco’ issue over a longer period. Mostly it’s a question of weighing up annoying things like costs (for me and my customers) versus where and what I can source to have the minimum impact. Every little improvement counts. I am also a believer of “BUY LESS, BUY BETTER” which is why I try to make my products of a quality that will last and be cherished over time.

CURRENT FOCUS FOR SUSTAINABILITY-

// Switching to a more sustainable brand of paper for my prints

// Replace plastic packaging with bio-degradable alternatives/ less packaging materials over all

// Trying to find printing companies closer to home, that print on recycled paper

// Use more recovered/ recycled materials in my products

Through supporting me you’re choosing to support an independent artist with a vision to make thoughtful, consciously more sustainable products. It’s a working progress, and through buying from me you’re investing in that vision. So thanks!